Brand: The Coca-Cola Company

Campaign: Fanta, Be Bold

Marketing Type: Integrated, Engagement

Media Type: Owned, Paid

Objective: Produce and connect all 5 flavors of Fanta in a ways millennials relate to (music, dance, influencers)

Roles & Responsibilities:

- Led media strategy

- Led inclusive influencer strategies

- Led IAT roles & responsibilities

- Identified influencers using agency’s SaaS identification tool

- Production shoot manager

- Talent and partner contracts