Brand: LA Clippers

Campaign: Bobi & Tobi Pre-Season Show

Marketing Type: 360

Media Type: Owned

Objective: Launch a YouTube series featuring NBA players and best friends, Boban Marjanović and Tobias Harris. The show's pre-season campaign included: prank videos, social comedic videos, brand partnerships (Soul Cycle, State Farm). Shows success led to a larger, evergreen linear endorsement deal with Gold Fish.

Roles & Responsibilities:

- Led media strategy and talent approvals

- Led IAT roles & responsibilities

- Production shoot manager

- Owned talent and partner contracts