Brand: Sony Pictures

Campaign: Annie x Shazam Partnership

Marketing Type: Lifecycle, Integrated

Media Type: Owned, Shared, Paid

Objective: Enable every piece of audio within the movie Annie across OESP via consumers mobile QR code capabilities (first to market!).

Roles & Responsibilities:

- Production Manager

- Owned partner RFP and negotiation process

- Owned legal contracting

- Partnered with marketing and product teams to innovate media strategies and drive revenue.

- Directed integrated marketing campaigns across multiple channels, achieving substantial brand awareness growth.

- Monitored analytics to evaluate and optimize campaign performance.

- Built stakeholder relationships to align marketing with business goals.