Brand: Sony Pictures

Campaign: #TweetToEscape, 1st Market Ad-Placement

Marketing Type: Engagement, Social

Media Type: Owned, Shared, Paid

About: The #TweetToEscape campaign was a social media marketing strategy used to promote the 2014 movie No Good Deed starring Idris Elba and Taraji P. Henson. The campaign involved the actors using Twitter to promote the film. The campaign was successful in helping the movie exceed box office expectations, earning $24.5 million in its first three days of release.

Roles & Responsibilities:

- Led media and creative strategy

- Led partner RFP and negotiation process

- Legal contracting (partner)

- Led IAT roles & responsibilities

- Production assistant

- Led content approver