Brand: Sprite

Campaign: Live Your Life: Ahhh

Marketing Type: Engagement

Media Type: Shared, Paid

Objective: Leverage influencer to authentically engage and amplify brand relevance, as well as celebrate individuality through shared cultural moments woven together through the satisfying drinking sound effect, “Ahhhh!”.

Roles & Responsibilities:

- Led brand storytelling to enhance visibility and deepen consumer engagement for CPG brands.

- Developed and executed brand architecture for cohesive cross-channel messaging.

- Led cross-functional collaboration to enhance campaign alignment and impact.

- Streamlined creative operations using data to improve efficiency, quality, and outcomes.

- Talent and agency legal contract liaison