Brand: The Coca-Cola Company

Campaign: Coca-Cola Gives

Marketing Type: Lifecycle

Media Type: Paid

About: The BET M.A.D. Girls Award is an award presented at the BET Awards, which celebrate Black entertainment in music, film, television, and sports. The 2023 winner of the BET M.A.D. Girls Award was City Girls.

Roles & Responsibilities:

- Led media and creative strategy

- Led partner RFP and negotiation process

- Led IAT roles & responsibilities

- Production assistant