Brand: The Coca-Cola Company

Campaign: 100 Years

Marketing Type: Lifecycle

Media Type: Paid

About: Culturally connect Hulu’s original series, The Mindy Project’s 100th episode with Coca-Cola’s 100th year. Two brands worth toasting. View press release

Roles & Responsibilities:

- Led media and creative strategy

- Led partner RFP and negotiation process

- Led IAT roles & responsibilities

- Production assistant