Brand: IHOP

Campaign: Minions

Marketing Type: 360, Integrated

Media Type: Owned, Shared, Paid

Objective: Create a memorable experience for customers by collaborating with Universal Pictures and Illumination Entertainment to create unique menu items and memorable experiences.

Roles & Responsibilities:

- Creative strategy leadership

- Oversaw integrated influencer campaign

- Leveraged agency data driven influencer tool to identify influencers and monitor campaign for optimization

- Led talent and agency contracts