Brand: IHOP

Campaign: Pancoins

Marketing Type: Engagement

Media Type: Earned, Shared, Paid

Objective: Drive customer engagement and loyalty by gamifying dining experiences, encouraging repeat visits, and positioning IHOP as a fun, rewarding choice for breakfast enthusiasts.

Roles & Responsibilities:

- Creative strategy leadership

- Oversaw integrated influencer campaign

- Used proprietary data-driven tools to identify influencers and optimize campaigns.

- Led talent and agency contracts