Brand: Sprite

Campaign: #WannaSprite

Marketing Type: 360, Integrated

Media Type: Owned, Paid

Objective: Make the brand endorsement experiences relatable by featuring both celebrities and everyday people, and to have fun with the concept of endorsements.

Roles & Responsibilities:

- Partnered with marketing and product teams to innovate media strategies and drive revenue.

- Directed integrated marketing campaigns across multiple channels, achieving substantial brand awareness growth.

- Analyzed performance to optimize campaign strategies and outcomes.

- Fostered stakeholder relationships to align marketing with business goals.

- Partnered with vendors and agencies to enhance integration and expand reach.

- Led influencer initiatives in tool development, trend analysis, and campaign management.

- Led talent and agency contracts.