Brand: The Coca-Cola Company

Campaign: Coke with Meals & Chefsfeed

Marketing Type: Integrated

Media Type: Paid

Objective: After discovering the cultural insight that many restaurants have an employee/family meal ahead of dinner shifts, Coke thought to highlight the culture while also driving awareness for the flavorful pairing of Coca-Cola with sense of family and the importance of meal time.

Roles & Responsibilities:

- Led media and creative strategy

- Led partner RFP and negotiation process

- Led IAT roles & responsibilities.

- Built stakeholder relationships to align marketing with business goals.