Brand: Totino's

Campaign: March Madness

Marketing Type: Social

Media Type: Shared, Paid

Objective: align brand to March Madness, a tournament that fans have culturally attached Totino’s snacks to for years. 

Roles & Responsibilities:

- Cultural trend analysis

- Media insight pulls (Data Driven) 

- Led media and creative strategy

- Led partner RFP and negotiation process

- Legal contracts (talent, partner)

- Led IAT roles & responsibilities

- Production assistant