Brand: The Coca-Cola Company

Campaign: Coke x Marvel Super Bowl Mini Cans

Marketing Type: 360, Lifecycle, Integrated

Media Type: Owned, Earned, Shared, Paid

About:

Coca-Cola and Marvel joined forces for a superheroic commercial in Super Bowl 50.

Co-branded mini-cans of Coke were issued to influencers to entice followers to follow clues across on and offline to receive their own. Cans featured illustrations of Iron Man, Black Widow, Hulk, Ant-Man, Captain America and Falcon. 

Roles & Responsibilities:

- Partnered with marketing and product teams to innovate media strategies and drive revenue.

- Directed integrated marketing campaigns across OESP, achieving substantial brand awareness growth.

- Tracked analytics to assess and optimize campaign performance.

- Cultivated stakeholder relationships to align marketing with business goals.

- Collaborated with vendors and agencies to enhance integration and expand reach.

- Led influencer initiatives across tool development, trends, and campaign management.