Brand: The Coca-Cola Company

Campaign: Coca-Cola x Six Flags partnership

Marketing Type: Engagement

Media Type: Paid

Objective: Drive engagement for Six Flags Coke summer discount codes by using influencers Gen Z (then teens) identify with.

Roles & Responsibilities:

- Led media strategy

- Led inclusive influencer strategies

- Led IAT roles & responsibilities

- Identified influencers using agency’s SaaS identification tool

- Production shoot manager

- Owned talent and partner contracts