Brand: The Coca-Cola Company, Odwalla

Campaign: Up Close & Purposeful

Marketing Type: 360, Social

Media Type: Shared, Paid

Objective: celebrate those living in their purpose while also taking care of their bodies.

Roles & Responsibilities:

- Led media and creative strategy

- Led partner RFP and negotiation process

- Legal contracts (talent, partner)

- Led IAT roles & responsibilities

- Production assistant