Brand: Unilever/Dove

Campaign: The CROWN Act

Marketing Type: Lifecycle, Integrated

Media Type: Owned, Earned, Shared, Paid

Objective: Champion inclusivity and redefine beauty standards by advocating for legislation that combats hair discrimination, empowering individuals to embrace their authentic selves.

Roles & Responsibilities:

- Led multicultural media strategy, inclusive of social media page and petition development

- Led inclusive influencer strategies

- Led IAT roles & responsibilities

- Oversaw focus group production (survey, scouting) & logistics

- Enhanced cross-cultural campaigns leveraging data driven insights