Brand: Sony Pictures

Campaign: Goosebumps & theAmplify Partnership

Marketing Type: Engagement

Media Type: Paid

Objective: Merge industry forward tech (AR prior to consumer 2020 prime) with film high quality animation to drive awareness amongst tech forward consumers via influential voices.

Roles & Responsibilities:

- Production Manager

- Owned partner RFP and negotiation process

- Owned legal contracting

- Partnered with marketing and product teams to innovate media strategies and drive revenue.

- Directed integrated marketing campaigns across multiple channels, achieving substantial brand awareness growth.

- Monitored analytics to evaluate and optimize campaign performance.

- Built stakeholder relationships to align marketing with business goals.