Brand: Sony Pictures

Campaign: Chappie

Marketing Type: 360, Integrated

Media Type: Owned, Earned, Shared, Paid

Objective: Produce and launch video game tournament to connect gamers to the upcoming movie that skews high for gamers. 1st to market campaign that led to multiple industry awards (Gold IABB Mixx, MediaPost OMMA). 

Roles & Responsibilities:

- Led media strategy

- Led inclusive influencer strategies

- Led IAT roles & responsibilities

- Production shoot manager

- Owned talent and partner contracts