Brand: Sony Pictures

Campaign: Hotel Transylvania 2 DIY Tutorials

Marketing Type: Social

Media Type: Shared, Paid

Objective: Reach target audience with the help of their favorite DIY YouTube influencers. Influencers created DIY Halloween makeup tutorials mimicking the movies characters and encouraged viewers to try the styles ahead of hitting theaters. 

Roles & Responsibilities:

- Cultural trend analysis

- Media insight pulls (Data Driven) 

- Led media and creative strategy

- Led partner RFP and negotiation process

- Legal contracts (talent, partner)

- Led IAT roles & responsibilities

- Production assistant